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Insights Marketing Execution

November 24, 2020

Exploring Emerging Trends in Branded Merchandise

Branded merchandise has long been a staple of consumer marketing and trade shows. Logoed bags, socks, hats, pens, device chargers and laptop stickers abound. They are safe, ubiquitous and useful…

Stephanie Islas

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IMS Insights Marketing Execution MerchTech

November 24, 2020

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

It's no secret that brick-and-mortar traffic is down and that brands must turn to innovative omnichannel experiences to draw in today's brand-fickle consumers. Marketers have seen impressive improvements due to…

IMS

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MerchTech

November 24, 2020

Reimagining Experiential Retail for Today’s Shopper

With in-store traffic down as much as 55% in the summer of 2020, retailers need to deliver new shopping experiences to bring consumers back to the store. Not only do…

Stephanie Islas

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Marketing Execution

October 22, 2020

Creating Consumer-Driven Sustainability With Cointreau’s Eco-Friendly Shaker

It's no secret that consumers are becoming increasingly environmentally conscious. In one survey, over 80% of respondents indicated that it's important for companies to offer environmentally conscious products. Many also…

Margaret Toraason

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MerchTech

October 22, 2020

Specs Talk – Selecting Digital Displays For Retail

Digital displays play an important role in the retail environment and they can significantly impact how consumers experience your brand. Unfortunately, many retailers focus solely on the visuals and fail…

Nick Fearnley

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Marketing Execution

October 22, 2020

Accelerate Your Speed To Market With The Right Execution Partner

We live in a world where speed matters more than ever. As management consulting firm McKinsey & Company puts it, "The need for speed has never been greater." Businesses have…

Deirdre Kerrigan

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MerchTech

September 18, 2020

In-Store Digital Merchandising Strategies: Beyond Broadcast, Engage through Narrowcast

When creating in-store digital marketing and promotion campaigns, inspiring context can be found everywhere — local events, the day's weather, shopper proximity to, or interactivity with on-shelf product. By leveraging…

Nick Fearnley

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Creative IMS

September 17, 2020

The Missing Creative Piece: Transforming Ideas Into Merchandising Realities

Merchandising is all about using physical displays, images, text and other media to attract your target audience to your products — and to get them closer to actually buying them.…

IMS

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IMS Marketing Execution

September 11, 2020

How We #UniteInGratitude to Support Healthcare Workers

For a hard-working group of IMS associates and other dedicated teams at Omnicom Agency Partners and Omnicom Health Group, the nation's flag has taken on new colors this year. The…

IMS

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Insights

August 27, 2020

The Secret Sauce behind IMS’ Top Promotional Products Distributor Rankings

Among 25,000 Branded Merchandise Distributors (ASI, 2019), IMS has consistently held a top spot in the rankings year over year, recently being announce #12 on the ASI Top 40 Distributors…

Mark Lenox

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IMS Insights Articles

Exploring Emerging Trends in Branded Merchandise

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

Reimagining Experiential Retail for Today’s Shopper

Creating Consumer-Driven Sustainability With Cointreau’s Eco-Friendly Shaker

Specs Talk – Selecting Digital Displays For Retail

Accelerate Your Speed To Market With The Right Execution Partner

In-Store Digital Merchandising Strategies: Beyond Broadcast, Engage through Narrowcast

The Missing Creative Piece: Transforming Ideas Into Merchandising Realities

How We #UniteInGratitude to Support Healthcare Workers

The Secret Sauce behind IMS’ Top Promotional Products Distributor Rankings

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