It's no secret that brick-and-mortar traffic is down and that brands must turn to innovative omnichannel experiences to draw in today's brand-fickle consumers. Marketers have seen impressive improvements due to…
EVP of IMS New Business Development, Dan Frailey, spoke at ProcureCon Marketing Conference 2018—the only marketing event dedicated to procurement and sourcing in North America. In a comprehensive talk, he…
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