IMS, Author at IMS Retail

IMS Insights Marketing Execution MerchTech

November 24, 2020

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

It's no secret that brick-and-mortar traffic is down and that brands must turn to innovative omnichannel experiences to draw in today's brand-fickle consumers. Marketers have seen impressive improvements due to…

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Creative IMS

September 17, 2020

The Missing Creative Piece: Transforming Ideas Into Merchandising Realities

Merchandising is all about using physical displays, images, text and other media to attract your target audience to your products — and to get them closer to actually buying them.…

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IMS Marketing Execution

September 11, 2020

How We #UniteInGratitude to Support Healthcare Workers

For a hard-working group of IMS associates and other dedicated teams at Omnicom Agency Partners and Omnicom Health Group, the nation's flag has taken on new colors this year. The…

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Marketing Execution

April 27, 2020

Retail Versioning: Adjusting Your Creative Content for Local Market Success

Consumer brands with a broad customer base need a lot of resources to distribute their message entirely. But even limitless resources can’t save a marketing campaign if that message doesn’t…

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Marketing Execution MerchTech

February 12, 2020

IMS Talks MerchTech with Remy Cointreau and Footmarks on Omni Talk Podcast

IMS Talks MerchTechTM with Remy Cointreau and Footmarks on Omni Talk Podcast Alexis Bouvot from Remy Cointreau, Shawn Englund of Footmarks, and Eric West from IMS talk MerchTechTM on the…

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IMS Marketing Execution

February 12, 2020

IMS Speaks at ProcureCon Marketing 2018: How to Stop Wasting Money on POS

EVP of IMS New Business Development, Dan Frailey, spoke at ProcureCon Marketing Conference 2018—the only marketing event dedicated to procurement and sourcing in North America. In a comprehensive talk, he…

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IMS Insights

November 12, 2019

IMS in the Community, Fall Volunteer Event

We kicked off our annual IMS Fall Volunteering Events by spending the day at Center on Halsted in Chicago, a local senior living center. IMS team members dedicated their time…

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IMS

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

The Missing Creative Piece: Transforming Ideas Into Merchandising Realities

How We #UniteInGratitude to Support Healthcare Workers

Retail Versioning: Adjusting Your Creative Content for Local Market Success

IMS Talks MerchTech with Remy Cointreau and Footmarks on Omni Talk Podcast

IMS Speaks at ProcureCon Marketing 2018: How to Stop Wasting Money on POS

IMS in the Community, Fall Volunteer Event

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