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November 25, 2020

Post-Pandemic Shopper and the Future of the Store

IMS recently participated in a Path to Purchase Institute community gathering webinar that explored how merchandising, marketing and technology have all evolved quickly over the COVID-19 pandemic to meet today's…

Stephanie Islas

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Insights Marketing Execution

November 24, 2020

Exploring Emerging Trends in Branded Merchandise

Branded merchandise has long been a staple of consumer marketing and trade shows. Logoed bags, socks, hats, pens, device chargers and laptop stickers abound. They are safe, ubiquitous and useful…

Stephanie Islas

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IMS Insights Marketing Execution MerchTech

November 24, 2020

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

It's no secret that brick-and-mortar traffic is down and that brands must turn to innovative omnichannel experiences to draw in today's brand-fickle consumers. Marketers have seen impressive improvements due to…

IMS

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MerchTech

November 24, 2020

Reimagining Experiential Retail for Today’s Shopper

With in-store traffic down as much as 55% in the summer of 2020, retailers need to deliver new shopping experiences to bring consumers back to the store. Not only do…

Stephanie Islas

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Marketing Execution

October 22, 2020

Creating Consumer-Driven Sustainability With Cointreau’s Eco-Friendly Shaker

It's no secret that consumers are becoming increasingly environmentally conscious. In one survey, over 80% of respondents indicated that it's important for companies to offer environmentally conscious products. Many also…

Margaret Toraason

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MerchTech

October 22, 2020

Specs Talk – Selecting Digital Displays For Retail

Digital displays play an important role in the retail environment and they can significantly impact how consumers experience your brand. Unfortunately, many retailers focus solely on the visuals and fail…

Nick Fearnley

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IMS Insights

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Recent Articles

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Post-Pandemic Shopper and the Future of the Store

Exploring Emerging Trends in Branded Merchandise

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

Reimagining Experiential Retail for Today’s Shopper

Creating Consumer-Driven Sustainability With Cointreau’s Eco-Friendly Shaker

Specs Talk – Selecting Digital Displays For Retail

View All Articles

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