IMS talks MerchTech with CPG and technology leaders
Setting
Alexis Bouvot from Remy Cointreau, Shawn Englund of Footmarks, and Eric West from IMS talked Retail 3.0 on a podcast recorded at the NRF Big Show.
Highlights
The podcast covered innovative topics such as:
What CPGs are looking for in a merchandiser—and execution is the only the start.
How technology-enabled solutions can ensure compliance—and are a true competitive advantage.
Why merchandising technology is going to make life better—for CPGs, retailers and consumers alike.
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IMS takes the lead at ProcureCon 2018
Setting
Dan Frailey, EVP at IMS, spoke at ProcureCon Marketing 2018. His focus: how to maximize POS spend. For him, it’s a combination of data and flawless execution.
Highlights
Alternative ideas that will decrease waste and increase ROI.
Improve real unit costs: Consider creating custom merchandise kits based on store profile data.
Help the CMO: Design randomized controlled experiments to drive understanding of causality.
Help the CEO: Find the right procurement partner so your team focused can get back to their core work.
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IMS explores Retail 3.0 at GroceryShop event
Setting
The first annual GroceryShop conference brought together retailers, CPGs and service providers who are changing the retail landscape—the innovators behind Retail 3.0.
Highlights
Leaders in the field talked about the rapid convergence of traditional and digital merchandising and:
How successful companies need to help consumers navigate multichannel shopping experiences.
On another note, it was recognized that while the vast majority of grocery purchasing decisions happened in-store, it was important for US companies to play catch up online.
Ultimately, it comes down to how experience and technology can help deliver holistic in-store and online experiences.
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