Treasury Wine Estates Chooses IMS as Its Exclusive End-to-End Fulfillment Partner
CHICAGO, Jun. 21, 2023 — Integrated Merchandising Solutions (IMS), a premier retail marketing and merchandising agency, announces that Treasury Wine Estates, one of the largest wine brands in the world, has selected IMS as its exclusive marketing execution partner.
IMS will serve as an end-to-end merchandising fulfillment partner by developing a new ordering portal and managing the sourcing and production, warehousing, and freight logistics for Treasury Wine Estates’ point of sale materials throughout the US. By working exclusively with IMS on all those components of its retail marketing supply chain, Treasury Wine Estates will gain greater control and visibility over its merchandising execution which will generate greater cost efficiency and improve their speed to market.
“In welcoming Treasury Wine Estates to IMS, we recognize an industry leader that deserves best-in-class process management,” said IMS CEO Josh Tobey. “Our holistic approach naturally produces cost savings without sacrificing quality or delivery time. The synergy of our end-to-end solution will give our new partners protection against unexpected cost hikes, market interference, or supply chain disruption. With IMS, they are guaranteed the quality assurance of a true partnership.”
With a wide portfolio of premium wine brands, Treasury Wine Estates considers the Americas its largest market with a diverse consumer base.
About Integrated Merchandising Solutions (IMS)
Since 1985, companies from the Fortune 200 have relied on IMS to promote their businesses and brands. IMS believes that retail is about meaningful and measurable relationships, not transactions. Our model is designed to deepen the relationships between customers and brands at every touchpoint. IMS merges digital and physical retail experiences so clients find it easy to make the right connections at retail. IMS is part of the Omnicom Group.