A Complete Ecosystem for Observation & Optimization
Trade promotion effectiveness is dependent on many factors, such as foot traffic, demographics, weather, local events, competitor campaigns, compliance, and more.
Without deeper insight into the retail environment, marketers miss the opportunity to learn and improve their campaigns. As accountability in marketing spend becomes increasingly important, marketers need to be able to better attribute their in-market results.
Beyond solely quantifying interaction and capturing context, IMS helps you leverage the insights discovered to inform and improve future campaign development.
See the full picture with Audience Measurement Technology.
Retail Measurement Tools &
the Insights they Capture
Capture Customer Behavior and Interaction
Understand product and display interaction with sensors like Passive Infrared (PIR) and RFID.
Enable experiential lift and learn displays to trigger corresponding digital messaging with wireless accelerometer technology.