Connect with Consumers through In-Store Digital Experiences
In an ideal retail state, Retailers and Brands are able to engage with shoppers at a personal level, driving emotional connection, delighting through new experiences, and helping consumers explore and learn in a hands-on way that digital commerce can’t achieve.
Digital displays and interactive technologies can help you deliver more meaningful interactions at retail. IMS can help you develop and manage the processes and systems to execute these experiences at scale.
Digital & Shelf-Edge Displays
Retail Ad Networks
Lift & Learn Displays
We Help Retailers & Brands Connect with Consumers Like Never Before
IMS Helps with the Little Picture, So You Can Focus on the Big One
IMS digital experts ensure the digital technology specifications maximize the effectiveness of your campaign.
Display Selection Considerations:
- View Angle
IMS helps clients explore tradeoffs of platform selection in order to select a solution that is best aligned to the project processes and goals.
CMS Platform Evaluation Considerations:
- Workflow & Approvals Hierarchy
- Media Type
- Automation & Integration
- Performance & Uptime Reporting
Structure & Process
Building a structured approach too content development and business rule design enables optimized campaign management.
Structure & Process Considerations:
- Media Development
- Meta Data Tagging
- Business Rules
- Priorities and Overlaps
- Exceptions- Uptime and Resolution
Establishing ownership and accountability at every stage against downtime and obsolescence.
Governance Design Considerations:
- KPIs and Measurement
- Deployment Confirmation & Monitoring
- Content Review Board
- Uptime Reporting