Marketing Execution Archives

IMS Insights Marketing Execution

April 30, 2020

Sustainable POS Doesn’t Have to be an Oxymoron

The majority of point-of-sale materials are meant to be thrown away. Stores swap out promotional signage kits once a month on average, and corrugated displays only last a few weeks…

Deirdre Kerrigan

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Marketing Execution

April 27, 2020

Retail Versioning: Adjusting Your Creative Content for Local Market Success

Consumer brands with a broad customer base need a lot of resources to distribute their message entirely. But even limitless resources can’t save a marketing campaign if that message doesn’t…

IMS

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Marketing Execution MerchTech

February 12, 2020

IMS Demand Planning Cuts Cost, Improves Execution

When tackling merchandising procurement for consumer goods brands, it’s not always reasonable to assume historical purchasing trends can be used as an accurate guideline for predicting future production levels. Beverage…

Deirdre Kerrigan

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Creative Marketing Execution

February 12, 2020

Branded Merchandise Plays a Key Role in Successful Marketing Strategies

For many marketers, branded merchandise or promotional products play an ancillary role to event or marketing campaigns. In fact, many times these items are referred to as ‘tchotchkes’ or ‘swag’…

Mark Lenox

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Marketing Execution MerchTech

February 12, 2020

Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

Self-ordering kiosks (SOKs)…when we first heard about these, there was a lot of buzz around SOKs as a means to cut back on staff due to minimum wage increases in…

Susan Barrett

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Marketing Execution MerchTech

February 12, 2020

IMS Talks MerchTech with Remy Cointreau and Footmarks on Omni Talk Podcast

IMS Talks MerchTechTM with Remy Cointreau and Footmarks on Omni Talk Podcast Alexis Bouvot from Remy Cointreau, Shawn Englund of Footmarks, and Eric West from IMS talk MerchTechTM on the…

IMS

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IMS Marketing Execution

February 12, 2020

IMS Speaks at ProcureCon Marketing 2018: How to Stop Wasting Money on POS

EVP of IMS New Business Development, Dan Frailey, spoke at ProcureCon Marketing Conference 2018—the only marketing event dedicated to procurement and sourcing in North America. In a comprehensive talk, he…

IMS

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Marketing Execution

Sustainable POS Doesn’t Have to be an Oxymoron

Retail Versioning: Adjusting Your Creative Content for Local Market Success

IMS Demand Planning Cuts Cost, Improves Execution

Branded Merchandise Plays a Key Role in Successful Marketing Strategies

Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

IMS Talks MerchTech with Remy Cointreau and Footmarks on Omni Talk Podcast

IMS Speaks at ProcureCon Marketing 2018: How to Stop Wasting Money on POS

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