Marketing Execution Archives

IMS Marketing Execution

September 11, 2020

How We #UniteInGratitude to Support Healthcare Workers

For a hard-working group of IMS associates and other dedicated teams at Omnicom Agency Partners and Omnicom Health Group, the nation's flag has taken on new colors this year. The…

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IMS Marketing Execution

June 9, 2020

The Silent Problem — Ensuring Branded Merchandise Compliance

In its most basic form, branded merchandise is a product or collection of products that are not manufactured by an organization, but that displays the branding of that organization. Branded…

Emmy Gottschalk

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IMS Marketing Execution

June 9, 2020

How Segmentation Elevates the Branded Merchandise Experience

In today’s world, cultivating a brand is not just about displaying a logo. It's all about creating a unique experience for each audience. Research has found that 76% of purchasing…

Mark Lenox

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IMS Marketing Execution MerchTech

May 8, 2020

Solve the Audience Measurement Challenge for Events

Marketers responsible for in-person events such as trade shows, conferences, or consumer brand activations, have always wrestled with capturing data to prove return on investment. Across different industry verticals, marketers…

Audree Shuman

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IMS Insights Marketing Execution

April 30, 2020

Sustainable POS Doesn’t Have to be an Oxymoron

The majority of point-of-sale materials are meant to be thrown away. Stores swap out promotional signage kits once a month on average, and corrugated displays only last a few weeks…

Deirdre Kerrigan

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Marketing Execution

April 27, 2020

Retail Versioning: Adjusting Your Creative Content for Local Market Success

Consumer brands with a broad customer base need a lot of resources to distribute their message entirely. But even limitless resources can’t save a marketing campaign if that message doesn’t…

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Marketing Execution MerchTech

February 12, 2020

IMS Demand Planning Cuts Cost, Improves Execution

When tackling merchandising procurement for consumer goods brands, it’s not always reasonable to assume historical purchasing trends can be used as an accurate guideline for predicting future production levels. Beverage…

Deirdre Kerrigan

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Creative Marketing Execution

February 12, 2020

Branded Merchandise Plays a Key Role in Successful Marketing Strategies

For many marketers, branded merchandise or promotional products play an ancillary role to event or marketing campaigns. In fact, many times these items are referred to as ‘tchotchkes’ or ‘swag’…

Mark Lenox

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Marketing Execution MerchTech

February 12, 2020

Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

Self-ordering kiosks (SOKs)…when we first heard about these, there was a lot of buzz around SOKs as a means to cut back on staff due to minimum wage increases in…

Susan Barrett

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Marketing Execution MerchTech

February 12, 2020

IMS Talks MerchTech with Remy Cointreau and Footmarks on Omni Talk Podcast

IMS Talks MerchTechTM with Remy Cointreau and Footmarks on Omni Talk Podcast Alexis Bouvot from Remy Cointreau, Shawn Englund of Footmarks, and Eric West from IMS talk MerchTechTM on the…

IMS

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Marketing Execution

How We #UniteInGratitude to Support Healthcare Workers

The Silent Problem — Ensuring Branded Merchandise Compliance

How Segmentation Elevates the Branded Merchandise Experience

Solve the Audience Measurement Challenge for Events

Sustainable POS Doesn’t Have to be an Oxymoron

Retail Versioning: Adjusting Your Creative Content for Local Market Success

IMS Demand Planning Cuts Cost, Improves Execution

Branded Merchandise Plays a Key Role in Successful Marketing Strategies

Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

IMS Talks MerchTech with Remy Cointreau and Footmarks on Omni Talk Podcast

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