Marketing Execution Archives

Insights Marketing Execution MerchTech

November 25, 2020

Post-Pandemic Shopper and the Future of the Store

IMS recently participated in a Path to Purchase Institute community gathering webinar that explored how merchandising, marketing and technology have all evolved quickly over the COVID-19 pandemic to meet today's…

Stephanie Islas

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Insights Marketing Execution

November 24, 2020

Exploring Emerging Trends in Branded Merchandise

Branded merchandise has long been a staple of consumer marketing and trade shows. Logoed bags, socks, hats, pens, device chargers and laptop stickers abound. They are safe, ubiquitous and useful…

Stephanie Islas

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IMS Insights Marketing Execution MerchTech

November 24, 2020

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

It's no secret that brick-and-mortar traffic is down and that brands must turn to innovative omnichannel experiences to draw in today's brand-fickle consumers. Marketers have seen impressive improvements due to…

IMS

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Marketing Execution

October 22, 2020

Creating Consumer-Driven Sustainability With Cointreau’s Eco-Friendly Shaker

It's no secret that consumers are becoming increasingly environmentally conscious. In one survey, over 80% of respondents indicated that it's important for companies to offer environmentally conscious products. Many also…

Margaret Toraason

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Marketing Execution

October 22, 2020

Accelerate Your Speed To Market With The Right Execution Partner

We live in a world where speed matters more than ever. As management consulting firm McKinsey & Company puts it, "The need for speed has never been greater." Businesses have…

Deirdre Kerrigan

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IMS Marketing Execution

September 11, 2020

How We #UniteInGratitude to Support Healthcare Workers

For a hard-working group of IMS associates and other dedicated teams at Omnicom Agency Partners and Omnicom Health Group, the nation's flag has taken on new colors this year. The…

IMS

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IMS Marketing Execution

June 9, 2020

The Silent Problem — Ensuring Branded Merchandise Compliance

In its most basic form, branded merchandise is a product or collection of products that are not manufactured by an organization, but that displays the branding of that organization. Branded…

Emmy Gottschalk

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IMS Marketing Execution

June 9, 2020

How Segmentation Elevates the Branded Merchandise Experience

In today’s world, cultivating a brand is not just about displaying a logo. It's all about creating a unique experience for each audience. Research has found that 76% of purchasing…

Mark Lenox

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IMS Marketing Execution MerchTech

May 8, 2020

Solve the Audience Measurement Challenge for Events

Marketers responsible for in-person events such as trade shows, conferences, or consumer brand activations, have always wrestled with capturing data to prove return on investment. Across different industry verticals, marketers…

Audree Shuman

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IMS Insights Marketing Execution

April 30, 2020

Sustainable POS Doesn’t Have to be an Oxymoron

The majority of point-of-sale materials are meant to be thrown away. Stores swap out promotional signage kits once a month on average, and corrugated displays only last a few weeks…

Deirdre Kerrigan

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Marketing Execution

Post-Pandemic Shopper and the Future of the Store

Exploring Emerging Trends in Branded Merchandise

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

Creating Consumer-Driven Sustainability With Cointreau’s Eco-Friendly Shaker

Accelerate Your Speed To Market With The Right Execution Partner

How We #UniteInGratitude to Support Healthcare Workers

The Silent Problem — Ensuring Branded Merchandise Compliance

How Segmentation Elevates the Branded Merchandise Experience

Solve the Audience Measurement Challenge for Events

Sustainable POS Doesn’t Have to be an Oxymoron

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