November 25, 2020
Post-Pandemic Shopper and the Future of the Store
IMS recently participated in a Path to Purchase Institute community gathering webinar that explored how merchandising, marketing and technology have all evolved quickly over the COVID-19 pandemic to meet today's…
November 24, 2020
5 Ways Retailers and Brands Are Personalizing Shopper Experiences
It's no secret that brick-and-mortar traffic is down and that brands must turn to innovative omnichannel experiences to draw in today's brand-fickle consumers. Marketers have seen impressive improvements due to…
November 24, 2020
Reimagining Experiential Retail for Today’s Shopper
With in-store traffic down as much as 55% in the summer of 2020, retailers need to deliver new shopping experiences to bring consumers back to the store. Not only do…
October 22, 2020
Specs Talk – Selecting Digital Displays For Retail
Digital displays play an important role in the retail environment and they can significantly impact how consumers experience your brand. Unfortunately, many retailers focus solely on the visuals and fail…
September 18, 2020
In-Store Digital Merchandising Strategies: Beyond Broadcast, Engage through Narrowcast
When creating in-store digital marketing and promotion campaigns, inspiring context can be found everywhere — local events, the day's weather, shopper proximity to, or interactivity with on-shelf product. By leveraging…
