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November 25, 2020

Post-Pandemic Shopper and the Future of the Store

IMS recently participated in a Path to Purchase Institute community gathering webinar that explored how merchandising, marketing and technology have all evolved quickly over the COVID-19 pandemic to meet today's…

Stephanie Islas

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IMS Insights Marketing Execution MerchTech

November 24, 2020

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

It's no secret that brick-and-mortar traffic is down and that brands must turn to innovative omnichannel experiences to draw in today's brand-fickle consumers. Marketers have seen impressive improvements due to…

IMS

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MerchTech

November 24, 2020

Reimagining Experiential Retail for Today’s Shopper

With in-store traffic down as much as 55% in the summer of 2020, retailers need to deliver new shopping experiences to bring consumers back to the store. Not only do…

Stephanie Islas

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MerchTech

October 22, 2020

Specs Talk – Selecting Digital Displays For Retail

Digital displays play an important role in the retail environment and they can significantly impact how consumers experience your brand. Unfortunately, many retailers focus solely on the visuals and fail…

Nick Fearnley

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MerchTech

September 18, 2020

In-Store Digital Merchandising Strategies: Beyond Broadcast, Engage through Narrowcast

When creating in-store digital marketing and promotion campaigns, inspiring context can be found everywhere — local events, the day's weather, shopper proximity to, or interactivity with on-shelf product. By leveraging…

Nick Fearnley

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IMS Insights MerchTech

June 9, 2020

Optimize Your Marketing Execution With Data Reporting, Analytics and Insights

For many retail marketers, navigating the flood of data and analytics is like trying to drive by looking through the rearview mirror. You can see where you've been and what…

Brett Lorek

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IMS Marketing Execution MerchTech

May 8, 2020

Solve the Audience Measurement Challenge for Events

Marketers responsible for in-person events such as trade shows, conferences, or consumer brand activations, have always wrestled with capturing data to prove return on investment. Across different industry verticals, marketers…

Audree Shuman

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IMS MerchTech

February 12, 2020

GroceryShop Continues the Call for Engaging, Tech-Driven Experiences

GroceryShop is a new convention focused on the future of retail for CPGs and their Agency Partners. IMS attended GroceryShop in late October 2018. GroceryShop is an offshoot of the…

Nick Fearnley

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Marketing Execution MerchTech

February 12, 2020

IMS Demand Planning Cuts Cost, Improves Execution

When tackling merchandising procurement for consumer goods brands, it’s not always reasonable to assume historical purchasing trends can be used as an accurate guideline for predicting future production levels. Beverage…

Deirdre Kerrigan

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MerchTech

February 12, 2020

MerchTech Applications for QSR Marketers

We have all heard industry-leading CMOs talk about how technology is changing the way they interact with their customers. The sense of urgency is undeniable; evolve and enhance the customer…

Pat Kenney

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MerchTech

Post-Pandemic Shopper and the Future of the Store

5 Ways Retailers and Brands Are Personalizing Shopper Experiences

Reimagining Experiential Retail for Today’s Shopper

Specs Talk – Selecting Digital Displays For Retail

In-Store Digital Merchandising Strategies: Beyond Broadcast, Engage through Narrowcast

Optimize Your Marketing Execution With Data Reporting, Analytics and Insights

Solve the Audience Measurement Challenge for Events

GroceryShop Continues the Call for Engaging, Tech-Driven Experiences

IMS Demand Planning Cuts Cost, Improves Execution

MerchTech Applications for QSR Marketers

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