February 12, 2020
GroceryShop Continues the Call for Engaging, Tech-Driven Experiences
GroceryShop is a new convention focused on the future of retail for CPGs and their Agency Partners. IMS attended GroceryShop in late October 2018. GroceryShop is an offshoot of the…
February 12, 2020
IMS Demand Planning Cuts Cost, Improves Execution
When tackling merchandising procurement for consumer goods brands, it’s not always reasonable to assume historical purchasing trends can be used as an accurate guideline for predicting future production levels. Beverage…
February 12, 2020
MerchTech Applications for QSR Marketers
We have all heard industry-leading CMOs talk about how technology is changing the way they interact with their customers. The sense of urgency is undeniable; evolve and enhance the customer…
February 12, 2020
New IMS SVP MerchTech, Nick Fearnley, Weighs in on DSE 2019
My first Expo as part of IMS was DSE19 in Vegas a couple of weeks back. I was joined by my colleague Eric West, who has been doing an amazing…
