April 30, 2020
Sustainable POS Doesn’t Have to be an Oxymoron
The majority of point-of-sale materials are meant to be thrown away. Stores swap out promotional signage kits once a month on average, and corrugated displays only last a few weeks…
February 12, 2020
GroceryShop Continues the Call for Engaging, Tech-Driven Experiences
GroceryShop is a new convention focused on the future of retail for CPGs and their Agency Partners. IMS attended GroceryShop in late October 2018. GroceryShop is an offshoot of the…
February 12, 2020
The Service Equation
In the fast-paced world of digital technology and merchandising growth, an old-fashion measure can still define client satisfaction within the marketing execution space, OTIF or on-time and in-full. The seemingly…
February 12, 2020
IMS Demand Planning Cuts Cost, Improves Execution
When tackling merchandising procurement for consumer goods brands, it’s not always reasonable to assume historical purchasing trends can be used as an accurate guideline for predicting future production levels. Beverage…
February 12, 2020
MerchTech Applications for QSR Marketers
We have all heard industry-leading CMOs talk about how technology is changing the way they interact with their customers. The sense of urgency is undeniable; evolve and enhance the customer…