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Marketing Execution MerchTech

February 12, 2020

IMS Demand Planning Cuts Cost, Improves Execution

When tackling merchandising procurement for consumer goods brands, it’s not always reasonable to assume historical purchasing trends can be used as an accurate guideline for predicting future production levels. Beverage…

Deirdre Kerrigan

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Logistics

February 12, 2020

Solving the Final Mile Challenge with IMS Logistics Zone Skipping Approach

We often get requests from our customers to evaluate how to reduce parcel shipping costs and still meet in-store delivery requirements. The final mile challenge is compounded by today’s ecommerce…

Pete Schmidt

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MerchTech

February 12, 2020

MerchTech Applications for QSR Marketers

We have all heard industry-leading CMOs talk about how technology is changing the way they interact with their customers. The sense of urgency is undeniable; evolve and enhance the customer…

Pat Kenney

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Creative Marketing Execution

February 12, 2020

Branded Merchandise Plays a Key Role in Successful Marketing Strategies

For many marketers, branded merchandise or promotional products play an ancillary role to event or marketing campaigns. In fact, many times these items are referred to as ‘tchotchkes’ or ‘swag’…

Mark Lenox

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Marketing Execution MerchTech

February 12, 2020

Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

Self-ordering kiosks (SOKs)…when we first heard about these, there was a lot of buzz around SOKs as a means to cut back on staff due to minimum wage increases in…

Susan Barrett

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IMS MerchTech

February 12, 2020

New IMS SVP MerchTech, Nick Fearnley, Weighs in on DSE 2019

My first Expo as part of IMS was DSE19 in Vegas a couple of weeks back. I was joined by my colleague Eric West, who has been doing an amazing…

Nick Fearnley

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IMS Insights

February 12, 2020

Snapshots from Shoptalk 2019

Shoptalk 2019 continued an upward trend of success for the popular conference – over 8,000 attendees, including top retail brands and leading service vendors, came together in Vegas for 4…

Nicole Hite

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Marketing Execution MerchTech

February 12, 2020

IMS Talks MerchTech with Remy Cointreau and Footmarks on Omni Talk Podcast

IMS Talks MerchTechTM with Remy Cointreau and Footmarks on Omni Talk Podcast Alexis Bouvot from Remy Cointreau, Shawn Englund of Footmarks, and Eric West from IMS talk MerchTechTM on the…

IMS

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IMS Marketing Execution

February 12, 2020

IMS Speaks at ProcureCon Marketing 2018: How to Stop Wasting Money on POS

EVP of IMS New Business Development, Dan Frailey, spoke at ProcureCon Marketing Conference 2018—the only marketing event dedicated to procurement and sourcing in North America. In a comprehensive talk, he…

IMS

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IMS Insights

November 12, 2019

IMS in the Community, Fall Volunteer Event

We kicked off our annual IMS Fall Volunteering Events by spending the day at Center on Halsted in Chicago, a local senior living center. IMS team members dedicated their time…

IMS

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IMS Insights Articles

IMS Demand Planning Cuts Cost, Improves Execution

Solving the Final Mile Challenge with IMS Logistics Zone Skipping Approach

MerchTech Applications for QSR Marketers

Branded Merchandise Plays a Key Role in Successful Marketing Strategies

Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

New IMS SVP MerchTech, Nick Fearnley, Weighs in on DSE 2019

Snapshots from Shoptalk 2019

IMS Talks MerchTech with Remy Cointreau and Footmarks on Omni Talk Podcast

IMS Speaks at ProcureCon Marketing 2018: How to Stop Wasting Money on POS

IMS in the Community, Fall Volunteer Event

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