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IMS Insights Marketing Execution

April 30, 2020

Sustainable POS Doesn’t Have to be an Oxymoron

The majority of point-of-sale materials are meant to be thrown away. Stores swap out promotional signage kits once a month on average, and corrugated displays only last a few weeks…

Deirdre Kerrigan

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Marketing Execution

April 27, 2020

Retail Versioning: Adjusting Your Creative Content for Local Market Success

Consumer brands with a broad customer base need a lot of resources to distribute their message entirely. But even limitless resources can’t save a marketing campaign if that message doesn’t…

IMS

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IMS MerchTech

February 12, 2020

GroceryShop Continues the Call for Engaging, Tech-Driven Experiences

GroceryShop is a new convention focused on the future of retail for CPGs and their Agency Partners. IMS attended GroceryShop in late October 2018. GroceryShop is an offshoot of the…

Nick Fearnley

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Logistics

February 12, 2020

The Service Equation

In the fast-paced world of digital technology and merchandising growth, an old-fashion measure can still define client satisfaction within the marketing execution space, OTIF or on-time and in-full. The seemingly…

Jeff Fuerst

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Marketing Execution MerchTech

February 12, 2020

IMS Demand Planning Cuts Cost, Improves Execution

When tackling merchandising procurement for consumer goods brands, it’s not always reasonable to assume historical purchasing trends can be used as an accurate guideline for predicting future production levels. Beverage…

Deirdre Kerrigan

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Logistics

February 12, 2020

Solving the Final Mile Challenge with IMS Logistics Zone Skipping Approach

We often get requests from our customers to evaluate how to reduce parcel shipping costs and still meet in-store delivery requirements. The final mile challenge is compounded by today’s ecommerce…

Pete Schmidt

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MerchTech

February 12, 2020

MerchTech Applications for QSR Marketers

We have all heard industry-leading CMOs talk about how technology is changing the way they interact with their customers. The sense of urgency is undeniable; evolve and enhance the customer…

Pat Kenney

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Creative Marketing Execution

February 12, 2020

Branded Merchandise Plays a Key Role in Successful Marketing Strategies

For many marketers, branded merchandise or promotional products play an ancillary role to event or marketing campaigns. In fact, many times these items are referred to as ‘tchotchkes’ or ‘swag’…

Mark Lenox

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Marketing Execution MerchTech

February 12, 2020

Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

Self-ordering kiosks (SOKs)…when we first heard about these, there was a lot of buzz around SOKs as a means to cut back on staff due to minimum wage increases in…

Susan Barrett

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IMS MerchTech

February 12, 2020

New IMS SVP MerchTech, Nick Fearnley, Weighs in on DSE 2019

My first Expo as part of IMS was DSE19 in Vegas a couple of weeks back. I was joined by my colleague Eric West, who has been doing an amazing…

Nick Fearnley

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IMS Insights Articles

Sustainable POS Doesn’t Have to be an Oxymoron

Retail Versioning: Adjusting Your Creative Content for Local Market Success

GroceryShop Continues the Call for Engaging, Tech-Driven Experiences

The Service Equation

IMS Demand Planning Cuts Cost, Improves Execution

Solving the Final Mile Challenge with IMS Logistics Zone Skipping Approach

MerchTech Applications for QSR Marketers

Branded Merchandise Plays a Key Role in Successful Marketing Strategies

Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

New IMS SVP MerchTech, Nick Fearnley, Weighs in on DSE 2019

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