Solving the Final Mile Challenge with IMS Logistics Zone Skipping Approach

IMS’ go to market solution factors in the additional time needed upfront to provide logistics analysis for an alternative shipping method to address the final mile challenge. The technique we have perfected in known as Zone Skipping or Hub bypass.  

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MerchTech Applications for QSR Marketers

A great starting point for cutting-edge QSR Marketers who understand the value of the information that customer interactions can deliver, but are missing the link needed to capture that data and turn it into key insights to impact decision making. Pat Kenney dives into what MerchTech is, and how it can revolutionize your Quick-Service Restaurant’s merchandising campaigns.

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The Service Equation

In the fast-paced world of digital technology and merchandising growth, an old-fashion measure can still define client satisfaction within the marketing execution space, OTIF or on-time and in-full. The seemingly simple task of delivering against client expectations is often undervalued today.

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Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

IMS Client Communications Director, Susan M. Barrett, brings her vast history with the QSR world to dive into this major tech advancement facing the entire restaurant industry.

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Retail 3.0 Grows at GroceryShop

The first annual GroceryShop conference brought together retailers, CPGs and service providers who are changing the retail landscape—the innovators behind Retail 3.0. Leaders in the field talked about the rapid convergence of traditional and digital merchandising and how successful companies need to help consumers navigate multichannel shopping experiences.

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Case Study: Celebrating a New Delivery Services with Smile-Inducing Swag

The world’s largest QSR announced an exclusive partnership with a popular Rideshare app to bring delivery to customers around the globe. They needed to find a way to promote the partnership, increase demand, and drive awareness to their customer base about the restaurants now offering this new service. Find out how IMS produced over 22K pieces of branded merchandise to support their international campaign, and drive a 43% lift in global deliveries, and a 164% increase in delivery orders to US locations participating in the program as a result.

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Case Study: CPG Shops for Innovative Way to Re-Engage Millennial Consumers

Grocery retailers and brands are facing changing shopping trends. Millennial, Gen Z and hurried parent shoppers have an increasing tendency to only shop the perimeter of stores, and not go into the “center store” aisles. A Fortune 200 CPG company with the vast portion of their brands’ products living in center store aisles asked IMS to propose solutions. Find out how we were able to affect a 6% sales lift by introducing an engaging consumer touchpoint through Kiosk technology.

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Case Study: IMS Prescribes Print-On-Demand for Fortune 200 Pharmacy

In addition to managing merchandising program execution on a national level, in-house marketers and creative teams are often responsible for responding to one-off print production requests that vary by location, unique event or store-level offering. An IMS Pharmacy Retailer client needed to reduce demand for creative design hours, and ensure brand compliance on each unique piece of signage being produced. See how they cut print costs by 30% with IMS Print on Demand.

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Case Study: Merchandising Technology Lifts Spirits, Enhances ROI Through Compliance

Alc/Bev brands believe that in many cases, 30-50% of their merchandising programs never reach the floor or are not executed properly. Some producers rely on field sales associates and “in person” audits by outside companies to verify the compliance of their merchandising programs. These can be both costly and limited to “point in time” measurement. Find out how IMS helps clients definitively know the execution level and impact of displays in the marketplace in order to optimize sales results.

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Case Study: CPG Giant Crushes Rogue Tail Spend with IMS Consolidator

When Marketers, Procurement and Finance spend too much time chasing down the hundreds of vendors responsible for the minutia of program execution, nobody wins. IMS helped a Fortune 200 CPG giant tackle their rogue tail spend, resulting in a significant reduction in the vendors they had to manage, and cutting item costs on the products and services needed for their various marketing programs through our smart sourcing reverse auction platform.

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Case Study: Store Profiling That Makes the World's Happiest QSR Smile

When every restaurant in your 15K network contains different combinations of menu board sizes, number of drive-throughs and registers, window size and count, store formats (traditional, mall, airport, gas station), regionally specific menu items and other unique merchandising elements, it all combines to drive significant variability for monthly signage production and execution per individual location. How do you ensure you are only producing and shipping exactly what each location needs?

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