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IMS Marketing Execution

September 11, 2020

How We #UniteInGratitude to Support Healthcare Workers

For a hard-working group of IMS associates and other dedicated teams at Omnicom Agency Partners and Omnicom Health Group, the nation's flag has taken on new colors this year. The…

IMS

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IMS Marketing Execution

June 9, 2020

The Silent Problem — Ensuring Branded Merchandise Compliance

In its most basic form, branded merchandise is a product or collection of products that are not manufactured by an organization, but that displays the branding of that organization. Branded…

Emmy Gottschalk

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IMS Marketing Execution

June 9, 2020

How Segmentation Elevates the Branded Merchandise Experience

In today’s world, cultivating a brand is not just about displaying a logo. It's all about creating a unique experience for each audience. Research has found that 76% of purchasing…

Mark Lenox

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IMS Insights MerchTech

June 9, 2020

Optimize Your Marketing Execution With Data Reporting, Analytics and Insights

For many retail marketers, navigating the flood of data and analytics is like trying to drive by looking through the rearview mirror. You can see where you've been and what…

Brett Lorek

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IMS Marketing Execution MerchTech

May 8, 2020

Solve the Audience Measurement Challenge for Events

Marketers responsible for in-person events such as trade shows, conferences, or consumer brand activations, have always wrestled with capturing data to prove return on investment. Across different industry verticals, marketers…

Nick Fearnley

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IMS Logistics

May 1, 2020

A Greener Future: IMS Joins EPA SmartWay Transport Partnership

Our supply chains depend on freight transportation. The Environmental Protection Agency (EPA) found that between 1990 and 2013, freight activity grew by over 50%. By 2040, the EPA projects this…

Pete Schmidt

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IMS Insights Marketing Execution

April 30, 2020

Sustainable POS Doesn’t Have to be an Oxymoron

The majority of point-of-sale materials are meant to be thrown away. Stores swap out promotional signage kits once a month on average, and corrugated displays only last a few weeks…

Deirdre Kerrigan

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IMS MerchTech

February 12, 2020

GroceryShop Continues the Call for Engaging, Tech-Driven Experiences

GroceryShop is a new convention focused on the future of retail for CPGs and their Agency Partners. IMS attended GroceryShop in late October 2018. GroceryShop is an offshoot of the…

Nick Fearnley

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IMS MerchTech

February 12, 2020

New IMS SVP MerchTech, Nick Fearnley, Weighs in on DSE 2019

My first Expo as part of IMS was DSE19 in Vegas a couple of weeks back. I was joined by my colleague Eric West, who has been doing an amazing…

Nick Fearnley

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IMS Insights

February 12, 2020

Snapshots from Shoptalk 2019

Shoptalk 2019 continued an upward trend of success for the popular conference – over 8,000 attendees, including top retail brands and leading service vendors, came together in Vegas for 4…

Nicole Hite

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IMS

How We #UniteInGratitude to Support Healthcare Workers

The Silent Problem — Ensuring Branded Merchandise Compliance

How Segmentation Elevates the Branded Merchandise Experience

Optimize Your Marketing Execution With Data Reporting, Analytics and Insights

Solve the Audience Measurement Challenge for Events

A Greener Future: IMS Joins EPA SmartWay Transport Partnership

Sustainable POS Doesn’t Have to be an Oxymoron

GroceryShop Continues the Call for Engaging, Tech-Driven Experiences

New IMS SVP MerchTech, Nick Fearnley, Weighs in on DSE 2019

Snapshots from Shoptalk 2019

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