Client Case Study

Tackling Rogue Tail Spend with IMS Consolidator Improves Visibility, Reduces Cost, Increases Workflow Efficiency

An IMS Fortune 200 CPG Client has relied on our account teams to source traditional POS displays across all of its divisions since 2007. In addition to campaign merchandising management, they also needed to control maverick spend throughout the organization. While they knew this rogue execution was occurring, damaging their brands and increasing costs, they had limited visibility into the size of the problem and no means to control it. 

Project Details

Maverick spend took marketers away from focusing on strategic development and brand growth. They had to both source the items/services themselves, as well as manage the backend vendor setup, billing & invoicing.

As our client’s longtime marketing execution partner, IMS recommended leveraging our proven sourcing system and staff to execute these one-off transactions (4500 annually across 1200 suppliers) in order to:

  • Consolidate the tail spend with IMS to apply sourcing tactics by sourcing experts while reducing the supply base.
  • Tap into the proven, automated IMS sourcing system and billing process with Good Taste.
  • Provide visibility and traceability into these vendors and spend categories.
  • Significantly reduce marketers time to find, source and manage vendors/payment.

IMS increased process efficiency by 50% for our lient’s marketing and finance teams by eliminating 14 steps from their processes.

The new supplier management solution creates multiple bids for each product/service and aggregated service providers across brands where possible, increasing cost efficiency across the board.

IMS systems now capture all transactions for strategic classification of spend, access to historical purchases, and easy reporting for marketers to use (e.g. budgeting, etc.), delivering spend and activity visibility for improved decision-making.


increase in workflow efficiency


annual one-off transactions eliminated


unnecessary vendors consolidation to a single client point of contact, IMS

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