Prior to initiating campaign sourcing for the upcoming year, IMS was advised of a new directive by Remy Cointreau’s CEO to move towards removing plastic from point of sale displays and marketing materials to begin in 2020. To support our client’s new sustainability initiative, we quickly re-aligned our development and procurement processes.
Client Case Study
Sustainability Initiative Announcement Leads to Massive POS Display Material Audit
The Remy Cointreau IMS account team moved quickly to audit legacy and new POS materials selected for the 2020 campaigns. For each item that had plastic components, we proposed alternatives that either significantly reduced or eliminated plastic their consumption entirely.
We worked with Remy Cointreau’s trade marketing teams to identify which alternatives met their sustainability goals while also maintaining the premium image their brand is known for.
A preconception shared by both sides at the outset of this initiative was that sustainability programs come at a premium due to deployment of more costly substrates. Suprisingly, the net result across all products where plastic was reduced or eliminated was a decrease in total campaign costs of $50,000.
As a result of this initiative, IMS was able to reduce plastic by 30% across FY2021 H1 items. The Remy Cointreau IMS account team is continuing to work with RCUSA trade marketing managers to reach 0% plastic consumption in POS materials.
Reduction in plastic across FY2021 H1 items.
IMS is continuing to reduce plastic consumption in RCUSA POS materials to progress towards the client’s “zero plastic” goal