The world’s larger QSR (quick serve restaurant) announced an exclusive partnership with a popular Rideshare app to offer a new service to its customers: food delivery. In 2017, the two companies decided to launch a global, one-day promotion in 13,000 restaurants centered around smile-inducing swag given to first time customers of the new service.
Client Case Study
Celebrating a New Delivery Service with Smile-Inducing Swag
IMS was tapped to develop the collection of branded merchandise that would be available for restaurants to add to each delivery the day of the promotion.
The custom-designed collection of merchandise perfectly fit the company’s theme and budget requirements for the campaign – from collectible custom pins, to hamburger onesies, and french fry fanny packs.
In 8 weeks, IMS produced 22,000 custom-designed items and delivered to all participating US locations, as well as locations in 7 different countries, in preparation for the event.
During the promotion period, the IMS’ QSR client saw:
- 164% increase in delivery orders to US restaurants participating in the promotion
- 37% increase in the Rideshare’s Food Delivery app downloads
- 543 earned media placements with more than 1.3 billion impressions around the globe
- 221M+ impressions from social media influencer posts, and over 2 million views on the company’s owned Instagram account during the promotion period
In 2018, IMS was tasked to build on the previous year’s performance, delivering branded goods across 19 different countries in order to promote the recent geographical expansion of the delivery service.