Posts in Retail QA
Case Study: Merchandising Technology Lifts Spirits, Enhances ROI Through Compliance

Alc/Bev brands believe that in many cases, 30-50% of their merchandising programs never reach the floor or are not executed properly. Some producers rely on field sales associates and “in person” audits by outside companies to verify the compliance of their merchandising programs. These can be both costly and limited to “point in time” measurement. Find out how IMS helps clients definitively know the execution level and impact of displays in the marketplace in order to optimize sales results.

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