Posts in Retail 3.0
MerchTech Applications for QSR Marketers

A great starting point for cutting-edge QSR Marketers who understand the value of the information that customer interactions can deliver, but are missing the link needed to capture that data and turn it into key insights to impact decision making. Pat Kenney dives into what MerchTech is, and how it can revolutionize your Quick-Service Restaurant’s merchandising campaigns.

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Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

IMS Client Communications Director, Susan M. Barrett, brings her vast history with the QSR world to dive into this major tech advancement facing the entire restaurant industry.

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Case Study: Celebrating a New Delivery Services with Smile-Inducing Swag

The world’s largest QSR announced an exclusive partnership with a popular Rideshare app to bring delivery to customers around the globe. They needed to find a way to promote the partnership, increase demand, and drive awareness to their customer base about the restaurants now offering this new service. Find out how IMS produced over 22K pieces of branded merchandise to support their international campaign, and drive a 43% lift in global deliveries, and a 164% increase in delivery orders to US locations participating in the program as a result.

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Case Study: CPG Shops for Innovative Way to Re-Engage Millennial Consumers

Grocery retailers and brands are facing changing shopping trends. Millennial, Gen Z and hurried parent shoppers have an increasing tendency to only shop the perimeter of stores, and not go into the “center store” aisles. A Fortune 200 CPG company with the vast portion of their brands’ products living in center store aisles asked IMS to propose solutions. Find out how we were able to affect a 6% sales lift by introducing an engaging consumer touchpoint through Kiosk technology.

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