Posts in Marketing Execution Platform
Solving the Final Mile Challenge with IMS Logistics Zone Skipping Approach

IMS’ go to market solution factors in the additional time needed upfront to provide logistics analysis for an alternative shipping method to address the final mile challenge. The technique we have perfected in known as Zone Skipping or Hub bypass.  

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The Service Equation

In the fast-paced world of digital technology and merchandising growth, an old-fashion measure can still define client satisfaction within the marketing execution space, OTIF or on-time and in-full. The seemingly simple task of delivering against client expectations is often undervalued today.

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Case Study: IMS Prescribes Print-On-Demand for Fortune 200 Pharmacy

In addition to managing merchandising program execution on a national level, in-house marketers and creative teams are often responsible for responding to one-off print production requests that vary by location, unique event or store-level offering. An IMS Pharmacy Retailer client needed to reduce demand for creative design hours, and ensure brand compliance on each unique piece of signage being produced. See how they cut print costs by 30% with IMS Print on Demand.

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Case Study: Store Profiling That Makes the World's Happiest QSR Smile

When every restaurant in your 15K network contains different combinations of menu board sizes, number of drive-throughs and registers, window size and count, store formats (traditional, mall, airport, gas station), regionally specific menu items and other unique merchandising elements, it all combines to drive significant variability for monthly signage production and execution per individual location. How do you ensure you are only producing and shipping exactly what each location needs?

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