Posts in D.O.M.E. Data Optimized Merchandising Execution
MerchTech Applications for QSR Marketers

A great starting point for cutting-edge QSR Marketers who understand the value of the information that customer interactions can deliver, but are missing the link needed to capture that data and turn it into key insights to impact decision making. Pat Kenney dives into what MerchTech is, and how it can revolutionize your Quick-Service Restaurant’s merchandising campaigns.

Read More
Self-Ordering Kiosks in Quick Service Restaurants and the Retail Environment

IMS Client Communications Director, Susan M. Barrett, brings her vast history with the QSR world to dive into this major tech advancement facing the entire restaurant industry.

Read More
Case Study: CPG Shops for Innovative Way to Re-Engage Millennial Consumers

Grocery retailers and brands are facing changing shopping trends. Millennial, Gen Z and hurried parent shoppers have an increasing tendency to only shop the perimeter of stores, and not go into the “center store” aisles. A Fortune 200 CPG company with the vast portion of their brands’ products living in center store aisles asked IMS to propose solutions. Find out how we were able to affect a 6% sales lift by introducing an engaging consumer touchpoint through Kiosk technology.

Read More
Case Study: Merchandising Technology Lifts Spirits, Enhances ROI Through Compliance

Alc/Bev brands believe that in many cases, 30-50% of their merchandising programs never reach the floor or are not executed properly. Some producers rely on field sales associates and “in person” audits by outside companies to verify the compliance of their merchandising programs. These can be both costly and limited to “point in time” measurement. Find out how IMS helps clients definitively know the execution level and impact of displays in the marketplace in order to optimize sales results.

Read More