WHAT IS D.O.M.E.?
Google Analytics for Bricks and Mortar
Across all channels, a full 60% of all consumer spend is decided in-store. This is where brands need to win, but what drives success in the retail environment is a black box. And while the technology exists to shine a light on the black box, it is rarely used, because it is a pain to implement.
D.O.M.E. delivers turnkey measurement solutions to make that success predictable, repeatable, and certain in-store. Measurement drives performance improvement. Data Optimized Merchandising Execution from IMS, D.O.M.E., makes it easy.
Capture shopper insights on your displays such as dwell time, demographic data, sentiment and more. IMS can deploy the sensors in your displays and the analytics infrastructure to divine actionable insights from the data.
Your favorite idea activation isn’t always your best one, unless you plan, execute, and react to a legitimate A/B test. Easier said than done, but IMS MerchTech and fast-refreshing execution capabilities make it easy.
You crushed the quarter. Your CMO wants to know why –trade dollars? ATL campaigns? BTL campaigns? Good weather? Math2Purchase tells you why. Like Google Analytics for bricks and mortar retail.
How does a retailer maximize the value of its most premium floorspace? Achieve maximum sell-through with dynamic digital merchandising. Justify maximum trade dollars by supplying precise analytics to CPGs.