WHAT IS D.O.M.E.?


 
 

Google Analytics for Bricks and Mortar

Across all channels, a full 60% of all consumer spend is decided in-store. This is where brands need to win, but what drives success in the retail environment is a black box. And while the technology exists to shine a light on the black box, it is rarely used, because it is a pain to implement.

D.O.M.E. delivers turnkey measurement solutions to make that success predictable, repeatable, and certain in-store. Measurement drives performance improvement. Data Optimized Merchandising Execution from IMS, D.O.M.E., makes it easy.

 
 

D.O.M.E. TOOLS


 
 
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SMART POP

Capture shopper insights on your displays such as dwell time, demographic data, sentiment and more. IMS can deploy the sensors in your displays and the analytics infrastructure to divine actionable insights from the data.

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A/B TESTING

Your favorite idea activation isn’t always your best one, unless you plan, execute, and react to a legitimate A/B test. Easier said than done, but IMS MerchTech and fast-refreshing execution capabilities make it easy.

 
 
 
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MATH2PURCHASE

You crushed the quarter. Your CMO wants to know why –trade dollars? ATL campaigns? BTL campaigns? Good weather? Math2Purchase tells you why. Like Google Analytics for bricks and mortar retail.

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RETAIL HUB

How does a retailer maximize the value of its most premium floorspace? Achieve maximum sell-through with dynamic digital merchandising. Justify maximum trade dollars by supplying precise analytics to CPGs.

 
 

Learn More


 
 

Speak with Dan Frailey, IMS EVP BD, about how you can make success at the shelf an inevitability

 
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IMS INSIGHTS