McDonald’s relies on IMS for custom campaigns in every market.
Not every market has a Shamrock Shake. In some markets, like Milwaukee, they offer a McBrat (bratwurst sandwich). How do they run their campaigns efficiently and keep costs down?
McDonald’s has partnered with IMS for more than three decades and we currently serve their nearly 15,000 restaurants in the USA and more than 1,400 in Canada. We leverage spend across all types of programs and manage 85 campaigns per year. And we do so locally and nationally for owner/operators, co-ops and their field organizations. We know what each store needs, and we deliver a highly efficient and cost-effective process.
IMS and Gatorade —
a team effort
For consumer packaged goods companies, expectations from retailers and consumers continue to accelerate. Retailers want products on the shelf faster, and consumers want all the bells and whistles such as personalization, special offers and immediate gratification. Gatorade has over 250 sports marketing relationships. Each one operates at the highest level, so they can’t afford to be late or mishandled.
IMS has been an integral part of Gatorade’s marketing initiatives for the last 20 years. Gatorade collaborates with more than 250 professional and youth sports teams, so the logistics for all these promotional initiatives has to be seamless. Says Martin Nance, Director of Marketing for Gatorade, “For our youth sports events, we make sure that the young athletes have an experience similar to what the pros have on their sidelines. IMS allows us to deliver those experiences anywhere in the world.”
IMS and Smithfield Foods — a seamless transition
Smithfield Foods is one of the world’s leading providers of packaged and deli meats. In the area of in-store promotions, they had challenges that included inventory management, slow order and delivery times and difficulty with personalized offers and promotions.
Smithfield teamed up with IMS to deliver cost savings and efficiency. Our web portal has made inventory, ordering and delivery much easier. In addition, an IMS customer support member actually works onsite to help get projects done quickly.
Constellation Brands, producer of iconic spirits such as Corona Extra, Modelo Especial, Robert Mondavi, SVEDKA Vodka and many others, had been using a legacy system created for them when they were a much smaller business.
They sought out IMS for a more robust solution. “IMS has a systematic approach that gives us the ability to deliver the flawless execution needed by our field,” said Charlie Shikany, Vice President, Constellation Brands. “We now have total supply chain control.” More than that, IMS produces creative and compelling point of sale materials. We deliver for Constellation’s Procurement team and exceed the high creative standards of Constellation’s partners.